2 July 2026 — FORMULA AFRICA™ is delighted to announce one of the most important milestones in its journey so far: the official appointment of Xevi Pujolar — a Formula One engineering leader with 23 years of elite-level experience — as Senior Strategic Motorsport Advisor.
This landmark appointment signals the platform's growing credibility and long-term ambition on the global motorsport stage. Xevi's decision to join FORMULA AFRICA™ after more than two decades at the pinnacle of the sport reflects a shared belief in the continent's extraordinary potential.
A Career at the Pinnacle of Motorsport
Xevi Pujolar has spent 23 years working at the highest level of Formula One — holding senior engineering and strategy roles across multiple teams. His expertise spans race engineering, performance strategy, team leadership, and the complex technical operations that define success in the world's most demanding motorsport environment.
His appointment brings world-class technical credibility and strategic depth to FORMULA AFRICA™ as it builds the infrastructure for homegrown motorsport across the African continent.
Why Africa, Why Now
Xevi's decision to become part of the FORMULA AFRICA™ journey is rooted in a recognition that the next frontier of motorsport development lies in Africa. With 1.5 billion people, the world's youngest population, and an increasingly connected digital audience, the continent represents the most significant untapped opportunity in modern sport.
This is not about bringing motorsport to Africa. This is about building the infrastructure so Africa can produce it — and Xevi's involvement is a powerful statement of intent.
Media Resources
Two complementary media resources have been prepared to accompany this announcement:
- Formula Africa™ Founding Media Manifesto & Press Kit — Includes the full press release, executive biographies, high-resolution images and supporting media assets
- Formula Africa™ Global Media & Partnership Briefing — An interactive multimedia experience featuring launch films, videos and the long-term vision behind the platform, available at formula.africa
Together, these provide the complete story behind FORMULA AFRICA™, the long-term vision for the continent, and why Xevi has chosen to become part of this journey.
About FORMULA AFRICA™
FORMULA AFRICA™ is a multi-engine ecosystem platform combining sport, media, education, infrastructure, technology, culture, wellness, and economic development across the African continent. The platform operates as long-term infrastructure spanning racing, media production, talent development, and destination assets across 25 nations.
For media enquiries or to arrange a conversation with Xevi Pujolar or Founder Julia Green, please contact info@formulaafrica.com.
Learn more at www.formulaafrica.com
